Welcome to The Firm U

Nutrition, Diet, & Meal Planning

You have made a decision to be optimally healthy. What stands between a person who is overweight or with a chronic medical condition and a fit healthy body?


Once your body is trapped in an inflammatory cycle, you can no longer eliminate fat cells or build muscle effectively. The FIRM U has a unique way of getting inflammation under control.  Weight gain is often the first sign of inflammation.  (Even thin people who look great in a swimsuit can be inflamed!)  Inflammation is why, many days, you are not feeling so hot, energetic or happy with yourself or the state of your health. If the inflammation continues to accumulate, symptoms will progress to things like high triglycerides, low HDL, joint pain, even wrinkles and sagging skin! If inflammatory fat is released into your blood stream, it spreads to your organs.  Eventually you become your doctor’s next car or boat when he tells you that you have diabeteshigh blood pressure, heart disease or cancer. Why let it get that far?  Savvy doctors are realizing that diagnosing patients with these chronic conditions and then treating the symptoms, as protocol dictates… for life… is NOT working.

Too many patients are disillusioned, not getting “well” and looking elsewhere for health.  Now some doctors are promoting the “anti-inflammatory diet.”  They appear on TV and write books claiming they just discovered a NEW BREAKTHROUGH!  The anti-inflammatory diet is nothing new. Successful bodybuilders have been living this diet and lifestyle for many decades.  You don’t have to look like a bodybuilder or even participate in the sport to enjoy youthful vigor and the good health benefits of bodybuilding. Inflammation is not hard to eliminate. We teach clients (many 70+ years old) how to do it. It takes a little pantry cleaning and learning some simple science about your body.

A diet rich with the essential nutrients and hormonal control ensures optimal immune functions, weight control and avoids premature aging. This is the anti-inflammatory lifestyle.  Successful bodybuilders stay lean and healthy and look much younger than their years…inside and out (and they DON’T spend all day in the gym)!

We don’t promote the bodybuilding diet as the right one because that is what we do. The bodybuilding diet is what we do because it is the right one. The FIRM U Studio clients and trainers have been featured on TV and in newspapers many times because of our unique approach and success using bodybuilding principles. The FIRM U method can help anyone achieve optimal health and fitness.  Our approach is popular because people are realizing that medications, hours on cardio machines, fad/commercial diets and fat burning amphetamines don’t provide lasting results.f

Anti-Inflammatory Nutrition Classes Offered by Ray Bessette ACSM, NSCA, ACE, NASM-CPT & Cancer Exercise Specialist

Traditional nutrition consultations consist of a nutritionist giving you little pamphlets or booklets that contain generic government guidelines and pictures of the food pyramid.  They may even give you a pre-printed 1200, 1500 or 1800 calorie diet that is not tailored to your unique health, Rx drugs or activity level. They may even give you the famous “portion size” show using little plastic foods and sell you vitamin packs you don’t need or maybe even “fat burners” that won’t work.  This is useless and a waste of both your time and money. We have a reputation for getting healthy, lasting results at The FIRM U because we take a scientific approach to food and keep it the enjoyable experience it is meant to be. We won’t muddy your head up with confusing information that will leave you with no idea how you can apply it in real life.  What we will do is refresh your memory on how your body functions….something that you learned way “back when” in school but have long forgotten. We practice what we preach 100% and it works. We will never suggest you follow a commercial or fad diet (Weight Watchers, cabbage soup, Atkins, etc.) or count total daily calories. The only way to eat for permanent health improvement will be taught to you in only 2 meetings. Prepare to be AMAZED.

You will hear a lot of facts in this course.  We are serious about fitness. We use science, not the latest fad that disagrees with the last “latest” fad. We promote an anti-inflammatory diet, not portion control and calorie restriction. Cutting calories does nothing positive for your health if you are just eating less of the same inflammatory foods. Get out of the short-term, quick-fix mentality and learn a way of eating that works by manipulating natural hormonal responses of the body. If you do this while engaging in brief intense resistance training, it will give you the best body you can have. It is easy to mistake marketing for truth.  We are often misled by what sounds good but does not use logic from science. The FIRM U uses the same effective and proven bodybuilding techniques and principles for clients that we use ourselves. When products are recommended, they have been thoroughly researched and hand picked to ensure they are the best. You will not be told to take things you DO NOT need. Our philosophy is to do and spend the least amount while making the most progress. Spend most of the year being in good shape, once a year get in great shape, then slide back into good shape but NEVER get out of shape.

What you eat in private you wear in public.


The Firm U Clients are Saying About IT!

I absolutely love going to the Firm U! I'm learning so much about my body and how food relates to it. I learned about all calories are not the same. I didn’t know that Fat can’t make you fat, it’s already fat! Protein can’t turn to fat, only sugar and carbs can turn to fat if not burned off! I lost almost 50lbs in my first 5 months with Ray! I am finding out I'm Stronger than I ever thought I was! Ray has helped me with my mind and body relationship. They treat me as an individual, looking at my hormone levels, and all aspects of my health. I wish everyone would consider this life-changing investment. Ray also gives me a positive outlook and heals me from the inside to the outside. Ray is a wealth of information and knowledge about what my body needs to function and feel like a kid again! Thank you, Ray, I can't wait to see my transformation in the months to come !
Ray at The Firm U has really helped me with my struggles with food selections. I do not like to cook; I do like to eat out or order in. Ray introduced me to “Fit N Firm Foods” for meals and “MariGold Bars” (protein bars) for snacks. They are made with real grass-fed animals from a farm with quality ingredients. The food is unadulterated, not processed and delivered to my door! I don't have to shop (unless I want to), I don't have to cook, and I don't have to do the dishes after. Ray helps me to stay on track with my fitness goals, and I continue to lose fat weight. Ray listened to my issues and my relationship with food, then offered options and solutions. Ray’s is a “Book of Knowledge” and a pleasure to work with.
As a female, law-enforcement officer, It’s very difficult to take care of my nutritional needs on the job in the field! Ray gave me healthy choices for restaurants and food options, I can bring with me on the road that tasted good and was excellent for me! No excuses for eating bad! If I can do it in my job, anybody can!
I'm in sales and on the road 80% of the time. Ray has educated me to select the right food options in a restaurant and in my car to stay on track with my diet. Ray has greatly assisted me to achieve and continue to maintain my fitness goals. His knowledge in the health & fitness industry with nutrition, supplements and weight training is brilliant, I totally endorse him!
I started working out with Ray not looking for any assistance with my nutritional in-take, I thought I had that accomplished. Boy was I wrong, I watched Ray’s client’s transforming in front of my eyes. He got me on the right track with “real” grass-fed food. I became alert to reading the labels on food packages, looking for non-GMO, non-soy, non-processed, unadulterated food, specifically designed for my fitness goals. I used to resort to misleading gimmicks or promises. Ray is a wealth of information on all elements of health & fitness. I have way more energy and feel great, the fat loss is a bonus!
I really struggled with my diet all my life. After I signed-up training with Ray, we started weight training, which I loved. Included in all of his programs is Nutritional coaching. All Ray had me do was, take a one picture of the food that I was eating (any meal) with my phone, then text it to him. The next training session, we’d discuss my food choices, he’d make healthier suggestions that I could live with and was sustainable for a lifetime. Ray called his method “Diet Developed”. My nutritional intake was tailored to me, he just didn’t hand me a written diet meal plan, that in the past never worked for me. I was losing weight and didn’t have to starve myself, worked perfectly!